You’re not perfect and your brand doesn’t have to be either. In fact,

controversy breeds interest. Look at Tim Ferris, author of “The 4-Hour
Work Week” who both believes in and preaches this philosophy. Allow
yourself to be slightly rough around the edges, if that’s your
nature, but do always appear confident and prepared. First time on TV?
Get media trained. Then you’ll have the confidence to show who you are
without nervously interjecting a comment that may embarrass you (or come
back to bite you). When you do an interview, speak from the heart—and
the trained brain. Transparency is vital. Plasticizing your brand with
superficiality is Glee’s auto-correct (no offense, Glee, but many of us
wouldn’t balk at rawer vocals). Be authentic. Be who you are. But be
prepared.