March 31, 2011

You’ve likely heard the saying “There’s no such thing as a free lunch,” but probably never “There’s no such thing as a bad publicist” Have you ever worked with a PR company and not gotten the results you wanted? I frequently receive calls from frustrated business owners who have suffered at […]

March 30, 2011

You’re not perfect and your brand doesn’t have to be either. In fact, controversy breeds interest. Look at Tim Ferris, author of “The 4-Hour Work Week” who both believes in and preaches this philosophy. Allow yourself to be slightly rough around the edges, if that’s your nature, but do always […]

March 29, 2011

Facebook founder Mark Zuckerberg recently announced his plan to donate $100 million to Newark Public Schools, Newark, NJ’s public school system. According to an article in February’s Fast Company, Zuckerberg, who hails from New York, has no apparent ties to Newark, other than a chance meeting with Newark’s mayor, Cory […]

March 29, 2011

It’s official: You’re about to appear on TV for the first time. Also official: The nerves are almost too much to bear. You know you need to represent your company well, but dozens of questions are running through your head: What if I freeze up? That deer in the headlights […]

March 29, 2011

I was in an event planning meeting the other day when someone asked, “Can you write a press release about the event and send it out?” I twitched, snarled (silently, though it was rewarding enough to make it worthwhile) and stopped just short of launching into my typical schpeel about […]

March 29, 2011

I live in two worlds: Journalism and public relations/marketing. In the time it takes me to write a good pitch for a client, a few bad ones from other publicists have seeped into my inbox (along with a few good. I can count on several area publicists to offer valuable […]

March 29, 2011

It’s been an arduous process, but it’s with great joy that we now introduce our new baby, PlainClarity Communications: The Website, to the world. Oh sure, we were helping businesses and individuals achieve more than their fifteen minutes of fame long before this site was launched, but somehow we feel […]